GOALS To increase the sustainability of internal city meetings through education of best practices; to be fun and easy to understand; to fit with the City of Santa Monica's current marketing style but to be a unique piece; to have the ability to be used as a poster in meeting areas and offices.
APPROACH The photo of the sample meeting spread is a visually compelling and easy to follow way of presenting the details of best practices; including resources and keeping it simple helps to further the goals of compliance; the color pallet and the image grid on the cover fit with the style of current marketing pieces; the panel with the table spread image can be posted in the office or meeting rooms.
CONTRIBUTION Creative concept, design, and production, photo shoot concept, set up and photography, printer liaison, copy editing, photo editing
other projects created for this client
Healthy Nail Salon Initiative brochures, certificates, decals
Ads for Sustainable Works
Water-wise Santa Monica flyers
"Nina brings a high level of professionalism and is fun to work with. Her great ideas and creativity have enabled us to produce outreach materials that meet the high demands and expectations we require for our brand."
City of Santa Monica — Office of Sustainability and the Environment
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CLIENT City of Santa Monica — Office of Sustainability and The Environment
PROJECT Brochure on best sustainable practices for planning internal city meetings
design and photography © 2014 nina madjid graphic design. all rights reserved. please do not reproduce without permission.